SEO is full form of “search engine optimization”.
When you start a business the first thought comes to head to set up an office or shop( Brick & Mortar) and the then crucial step is to plan how to make customers walk-in to your office, of course, it depends on the business model you choose.
In the same way, when you start the “website” to your business, you want customers to visit a website through online.
Now the million dollar question is “how you can get customers or traffic to your website”?
There are different channels to get online traffic to your website.
2 SEM (Search Engine Marketing).
3 SMO ( Social Media Optimization).
4 Email Marketing.
But now lets stick to the “SEO” topic and discuss how we can learn the basics.
In the simple words, it doesn’t mean that having the website in google simply you get traffic and will convert into sales, no.. not all.
For example: when you type your query “buy formal shoes” into the google search on the first page you get two type of results, “Google Ads” and “SEO or Organic traffic”.
What is Google Ads
Let me explain you for now in a little-detailed way “what is Google ads”, we call Google Ads as Google Adwords, SEM (Search engine marketing), PPC (Pay Per Click) and also Paid Marketing, so it means it quite opposite to SEO traffic.Google Adwords is paid traffic to get this traffic to your website you need to pay money to the Google, in the image you could see red colored box are the paid result for the query.
What is SEO Traffic
Generally, we call it as SEO traffic or organic traffic.This is free traffic we don’t have to pay money to Google.But we need follow certain google guidelines and steps to bring visitors to your website, in the image you could see the orange colored box is organic traffic.
In SEO they are two important Metrics:
What is On page :Whatever you do within your website, Includes the most important elements and every SEO guy should follow, this saying to the Google, boss I am following all the proper guidelines to improve the search rankings and traffic.
1 Keyword analysis and mapping (Primary and Secondary keyword)
2 Page Title
3 Meta Title and Meta Description
4 H1 Tags
5 Alt text
6 Url Structuring
7 Quality Content
8 Internal Linking
9 External Linking
10 InfoGraphics and Images
11 Schema Markup
12 Bread Crumbs
What is Off Page: Whatever you do outside of your website to drive in traffic is called off-page SEO, confused?
After fixing all your on page strategy elements, the next significant step is link building to the pages.We can call it off page or link building, sharing your website URLs on other websites like Facebook, Linkedin, Reddit, Quora to flow traffic back to your website is called off-page work.
This is like voting from another person to us, the number of quality back-links you get to your page the more you rank in search engines, google consider most importantly the backlinks to your website to promote the ranking positions in search engine.
What are the sources to leverage off page SEO
1 Social Book Marking
2 Social Media
3 Image sharing
4 Video Sharing
5 Blog Commenting
6 Guest Blogging
7 Participating in forums
What is Onsite SEO : Please do not get confused with on page and onsite SEO, it deals with technical aspects of the website which are very crucial to improve the traffic.
1 Website loading time
2 Website structure
2 Mobile responsive
3 Crawl or broken links issues
4 301 redirections
5 Canonical tags
7 No index tag
How to learn SEO easily
SEO is not a rocket science, though it is huge subject, very interesting subject is a simple common sense you analyze and apply your strategies.
I have seen few of my friends paying huge fees to the training institutes but no idea how much value they are gaining, I personally learned Digital Marketing myself through reading blogs and practicing.
Reading blogs in this niche is very important, yes reading and coming to practically implementing doesn’t appeal easy for the first time, so start practicing.
Google is the place you get everything for free, start following SEO information giving websites and make the habit of reading about SEO at least one blog per day.
Youtube is also a great source to you learn the basics of SEO.
They are experts in SEO and SMO whom you can follow to gain value
3 Neil Patel
5 Social media examiner
Google constantly updates its algorithms, so make sure you follow the google guidelines always.In SEO there are two types “White hat SEO” and “Blackhat SEO”, if you are following the google guidelines perfectly called white hat it means good SEO implementations and will get quality organic traffic.
Not following google guidelines will get penalized by the Google is called black hat SEO and you will not get the quality traffic and in few cases, your website will never ever appears in google.
Question yourself why this? always, to be at the apex you have to think in all directions what requires to improve traffic that’s how you become SEO expert, either to prefer to do a job or start your own business.
Keep in mind two significant points always keep an eye on your competitors what they are doing and try to bring the best more than them, please keep update yourself to the new SEO tools, Google algorithm updates.
To track and analyze your traffic : Performance we cannot do them manually, this is very important for you to understand and grab the insights how the traffic is hiking and why traffic is dropping, for this power tools are available for free and paid version
Free tools :
1 Google Analytics – To find the website traffic.
2 Google Search Console – To find site technical issues and keyword rankings.
3 Google keyword planner – To find keywords search volume.
4 Google page speed insights – To find your website speed score and issues.
5 Screaming frog – To find all the URLs on page status, mostly used at the time doing SEO audit.
6 Gtmetrix – To find your website page loading time and what are the reasons.
Paid Tools :
6 Moz – It does all keyword search volume, URL rankings positions, check Domain Authority, competitors ranking position and site crawl issues.
7 Semrush (Paid) – It does all keyword search volume, URL rankings positions, backlinks checking, competitors keywords
The points I mentioned for the on-page and off-page are the key role elements to improve traffic for any kind of niche.But to touch the deeper surface you should be able to mold your strategies according.
For example, the kind of on-page & off-page strategy you approach for real estate niche would be different from the blogging niche, you have to make steps logically.
Now your target is to reach from newbie to SEO proficient.