Is SEO hard to learn?
The answer is NO
SEO is a full form of “search engine optimization”.
Why SEO is important?
When you start a business the first thought comes to your head to set up an office or shop( Brick & Mortar) and the then crucial step is to plan how to make customers walk-in to your office and convert them into a sale, of course, it depends on the business model you choose.
In the same way, when you have a “website” for your business, you would want customers to visit the website online and convert them into lead or sale, so SEO is important for a business.
[ In SEO language customers who come to visit our web pages, are called technically “traffic”]
Now the million-dollar question is “how to get traffic to your website” for free without spending money?
There are different channels to get online traffic.
2 SEM (Search Engine Marketing) /paid ads.
3 SMO ( Social Media Optimization).
4 Email Marketing.
These are all the different channels that drive customers online.
But, for now, let’s stick to the “SEO” topic and discuss how we can learn the basics. I will explain about these channels later.
In simple words, having a website on google doesn’t mean that you get traffic easily and it will convert into sales, No.. not all!
For example: When you type your query “buy formal shoes” into the google search on the first page you get to few different results like “Google Ads” and “SEO or Organic traffic”.
The results depend on the type of search query in the SERP.
SERP stands for Search Engine Results Pages, meaning, the pages/URLs that are displayed in the result section by the search engines for the query you search.
From the above image, the ones marked in orange are Google shopping ads.
Blue marked: Google Ads
Black marked: SEO traffic
What is Google Ads :
Let me explain to you for now in a little-detailed way, we can call Google Adwords as Google Ads now, SEM (Search engine marketing), and also Paid Marketing. For the user, this is a paid search. so it means it quite opposite to SEO traffic.
Google Ads is paid channel to get traffic to your website you need to pay money to the Google, in the image blue colored box are the paid result for the query.
What is SEO Traffic :
Generally, SEO traffic can also be called as organic traffic.
This is free traffic and we don’t have to pay money to any search engine.
[Google, Yahoo, Bing, and Duckduckgo are called Search engines]
But we need to follow certain guidelines and steps to bring visitors to your website, in the above image you can see the black colored box is organic traffic.
[Tip: Keep updating yourself to stay in the race with algorithm updates, techniques and willingness to implement them because SEO is the bucket of ever-changing strategies ]
The crisp of Paid search vs SEO.
SEO on-page and off-page are two important metrics.
SEO on-page activities include the most important elements in optimizing the web page to a set of keywords to get quality traffic.
For any niche, these fundamentals are very important.
2 Page Title
3 Meta Title and Meta Description
4 H1 Tags
5 Alt text
6 Url Structuring
7 Quality Content
8 Infographics and Images
I will try to show all the on-page elements of how they display in SERP.
Red mark: Is Meta Title, the ideal length can be 60 characters.
Grey mark: This is a Meta Description, the ideal length can be 150 to 160 characters.
The green color font is your page URL.
Black mark: Is Page Title, mostly this is considered as an H1.
Green mark : Is Image Content , give can give image altext to this.
Red mark : Is Text Content the soul of your website.
The blue font is internal linking
Orange mark: Recent post and they are clickable.
Tip: These are all the places you have to use your keywords for optimizing.
If you want check what ever i explained in live .
Please have look on this page: https://www.writingword.com/seo-audit-steps/
SEO off-page activities are whatever you do to improve the position of the website page in search engines……..confused?
Off-page can also be called link building.
After fixing all your On-page strategy elements, the next significant step is to build links to the pages.
We can call it off-page or link building. Sharing your website URLs on other websites like Facebook, Linkedin, Reddit, Quora to flow traffic back to your website is called off-page work.
This is like receiving votes from another website, the number of quality back-links you get to your page the more you rank in search engines.
Google considers backlinks to your website as an important factor in promoting the ranking positions of the search engine.
Sources to leverage off-page SEO
1 Social Bookmarking
2 Social Media
3 Image sharing
4 Video Sharing
5 Blog Commenting
6 Guest Blogging
7 Participating in forums
9 Brand mentions.
Note: Quality of backlinks are important not the quantity.
Eg: if you are getting 100 backlinks from irrelevant and spam site is not good for your website.
Getting 10 quality backlinks from relevant and authorized sites is worth improving page rankings.
What is Technical SEO: Another side of the coin.
We understood what to show to the user with the help of on-page and off-page.
Now with the help of technical SEO, you have to meet search engine criteria and this improves user engagement, like website secure, loading time and website structure.
Below is the SEO technical checklist, make sure to implement it .
- Website structure
- Mobile friendly.
- Website loading time.
- Internal Linking
- External Linking
- Bread Crumbs
- Index and noindex tag
- Broken links or 404 issues
- 301 & 302 redirections
- Canonical tags
- Schema Markup
How to learn SEO easily :
SEO is not rocket science, though it is a huge subject. A very interesting subject to learn is a simple common sense you analyze and apply your strategies.
I have seen a few of my friends paying huge fees to the training institutes but no idea how much value they are gaining.
I learned Digital Marketing myself through reading blogs and practicing.
Reading blogs in this niche is very important, yes what you are reading and coming to practically implement doesn’t appeal easy for the first time, so start practicing.
Google is the place you get everything for free, start following SEO information giving websites and make the habit of reading about SEO at least one blog per day.
They are experts in SEO and SMO whom you can follow to gain value
3 Neil Patel
5 Social media examiner
Google constantly updates its algorithms, so make sure you follow the google guidelines always.
In SEO there are two types “White hat SEO” and “Blackhat SEO”, if you are following the Google guidelines perfectly called white hat it means good SEO implementations and will get quality organic traffic.
Not following google guidelines will get penalized by Google is called black hat SEO and you will not get the quality traffic and in a few cases, your website will never appear on google.
Question yourself why this? always, to be at the apex you have to think in all directions what requires to improve the traffic that’s how you become an SEO expert, either to prefer to do a job or start your own business.
Keep in mind two significant points always keep an eye on your competitors what they are doing and try to bring the best more than them, please keep update yourself to the new SEO tools, Google algorithm updates.
To track and analyze your traffic: Performance we cannot do them manually, this is very important for you to understand and grab the insights how the traffic is hiking and why traffic is dropping, for this power tools are available for free and paid version
Free SEO tools :
1 Google Analytics – To find website traffic.
2 Google Search Console – To find site technical issues and keyword rankings.
3 Google keyword planner – To find keywords search volume.
4 Google page speed insights – To find your website speed score and issues.
5 Screaming frog – To find all the URLs on page status, mostly used at the time doing an SEO audit.
6 Gtmetrix – To find your website page loading time and what are the reasons.
Paid Tools :
1 Moz – It does all keyword search volume, URL rankings positions, check Domain Authority, competitors ranking position and site crawl issues.
2 Semrush (Paid) – It does all keyword search volume, URL rankings positions, backlinks checking, competitors keywords.
The points I mentioned for the on-page and off-page are the key role elements to improve traffic for any kind of niche. But to touch the bottom line you should be able to mold your strategies according.
For example, the kind of on-page & off-page strategy you approach for real estate niche would be different from the blogging niche, you have to make steps logically.
Now your target is to reach from newbie to SEO proficient.
Tip: I would recommend don’t go back of these training institutes unless it is too hard to understand for you.
SEO training can get by yourself through reading blogs and watching youtube videos, you can learn SEO free from google.
Try to start your blog, which keeps you motivated.
All the best to you. Please comment below, if you have any queries or suggestions.