When you type your search keyword (Query) in google the results appear on the first page, could you think what be the reasons to rank at top 5 results?
I am not talking about Google ads or Google shopping ads .Lets discuss about organic/ SEO search results.
Image below show you the difference :
“Keyword Ranking” Will depend on two main factors “on page SEO & off page SEO”.
As we are discussing now about “off page” .Off page can be also called as Link building or Back linking.
Getting backlink strategies used in the way 5 years back was easy but not now because with the update of google penguin algorithm, google want website owners to maintain quality backlinks, not just quantity to improve the SEO Rankings
So let’s discuss what are backlinks and how these help you in SEO :
A backlink is a link you get from another website to your website.
Eg: Person “A” has written about “writingword” in his own website or at some third-party websites and hyperlinked it ( it is clickable text content, click on that it will take you to that particular link or page ), then writingword is getting a backlink from that particular website.
Now you might think getting backlink is a very simple job, I say actually not that easy.As I said the quantity is not a value quality links will help you to improve your website rankings in search engine.
Now your brain starts to think how to get the quality link. Google has set few standard fundamental measurements to consider when getting back links from others.
Before getting that links, check those
1 DA (Domain Authority)
3 Spam score
4 Do follow
Do not forget these 4 are factors you should consider atleast before starting to work on getting links.
Domain Authority: is the measurement of the score 0 to 100 set by the MOZ higher the number the better you rank in search engine, is the priority factor in predicting how well your website will rank in search engine.
DA of the website will be considered on quality backlinks.
You can check yours and competitors backlinks with moz tool called link explorer and backlink checker.
Relevancy: Always try to get the backlinks from your relevant niche websites.
Eg: If my website is speaking about food and I am trying to get a link from Immigration based website this is not a good practice, try to get link only food-related websites , Google is very particular about in providing quality information to the user, so you should satisfy google here.
Spam score: This is the score developed by the MOZ to consider whether the website is good or harmful, the score ranges from 0 to 17, so what actually spam website is this kind of websites are built for only to build links no information is provided in the website so it means not providing value to the user,Google hates this kind of links and consider to be spam sites.
You can check the spam score of any website with Moz tool called open site explorer.
DO-follow: Is the tag website owner will integrate to the HTML code, there are two types of tags “Dofollow” & “Nofollow” and also we called them meta robots which are introduced by matt cutts .
Eg: If I you are getting backlink from the site “B” which consists of dofollow tag that particular website authority link juice passes to your site.
How to check nofollow tag of the website, go to source code(ctrl + U),then type ctrl + f , now type “nofollow” tag you should be able to see this
So you can research all the measurement of the website before you start working for backlinks to your website.
What are channels to get the backlinks
5. Blog commenting
How often you can post your links to these channels, so plan your weekly submission list,
Eg: If you want to submit 60 social bookmarking per month, planning according to at least 2 per a day in two different bookmarking sites. Do not spam the bookmarking by posting loads of postings chances your account will get blocked.
Improve your account authority like how you do for Facebook.
Eg: start engaging with other users, follow them, like & comment to their posts if you feel that you gained valuable information, this is how you need to build the network in social media in same niche users.
If you can not find the backlinking sources in your niche, you can spy your competitor’s backlinks with the help of Moz or backlink checker and prepare your strategy that suits.
Let me know your strategies, what you consider before you start link building.