Whenever you want any information or to clarify a doubt, you will type in google the “query” then after could see some relevant information links shows up.
Do you think Google will have that particular information inbuilt or show you some random websites links?
No…all this happens with perfecting keyword research, analysis, and mapping which is the main element and basic element in SEO. As a user type something to get information in Google is called “query”, the same query to webmaster or website owner it is “keyword”.
Hope you were cleared difference between “query” and “keyword”.This is applicable to any search engine like yahoo, bing, and ask.com.
Keyword research :
The basic point when you start SEO to any business website either B to B or B to C, e-commerce, information, blog, and entertainment etc, needs to understand what are the required keywords to focus on.
Now the question is how to find out the right keywords people are searching and bring good traffic to your website. Only when having the right set of business keyword mapped to the website could rank top in the google and get organic traffic (free traffic). keyword mapping is one of major factor to rank top in search engine, rest they are other factors yet.
You can use different channels to the find out the traffic pulling keywords.
When you have a basic understanding of the business will very easy to find out the keywords.
Each business model will be different, might provide service or sell products.
When you are stuck to find out the business keywords, find out your competitors keywords and some analysis, to what keywords they are ranking.
Use the keyword research tools Moz or Semrush to find out competitors keywords, because in SEO competition analysis is mandatory to provide best to your online users.
Now the billion dollars question how to find out the competitors.
Simple, in google type your main keyword, the top three results are your competitors.
EX: My main keywords are “weight loss tips”, top three links are my competitors, pull these URLs and past them, in Moz or Semrush tool you could see all the triggering keywords.
Still, you want more keyword suggestions to use the google search engine.
Type your keyword in google you could some suggestion dropping down and also at the bottom of page suggestion will be displayed.
Ex: Same example “Weight loss tips”
As a beginner start using free tool “google keyword planner “, it shows the data from a different location on an average 12 months duration. Also, you get competition, search volume best tool for any webmaster.
In keyword planner, you can see competition column with low, medium and high when typed any keyword. Its always suggestable to go with low and medium, because for “high” to rank it takes lots of time, this means for that specific keyword your competitors are very powerful in term of SEO.
Sometimes huge brands like Wikipedia, google articles, Amazon, we can not compete with them.
Research on keywords would take some time, as I said keyword research is finding the words and phrases (long tail keywords) how people are searching in the search engine.
When finding keywords few standards should maintain to get better organic traffic :
Keyword search volume
Also keywords categorized into few :
Significant point again keyword mapping will be done to each stand-alone url not just to the whole website. Each URL page contains unique content so definitely needs unique keyword mapped.
Ex: I will map keyword “keyword search” to the url “https://www.writingword.com/keyword-research” , not just simply to the home page “https://www.writingword.com”.
Tools to do a keyword search :
Google keyword planner (free)
LSI graph (free)
One important point you need to remember always, just with keyword stuffing to the website will not work at all, keyword mapping is the combination of content.
How to use the keywords in the pages, do not stuff the keywords, use them in the flow of the content without breaking the context, keyword density ratio should be 1.5 to a percentage, try to use long tail keywords and synonymous.
You can use the main keyword in meta title, description, page title, URL, H1 tags, image alt text and mainly in page content.
Draft informatic and engaging content to the users.
Let me know how you start your keyword research in the comments